Iron Health / Telemedicine

As Head of Product at Iron, the team led the strategic design of a B2C telemedicine platform bringing online medical consultations straight to the patient, without leaving home. The work meant deeply understanding a very diverse audience and translating that into a clear, trustworthy experience.

Solution: the Saúde IRON platform with easy access, no waiting period, and 24/7 care

The solution is the Saúde IRON Platform, an innovative online telemedicine space built on three pillars: easy access via app or website, with no travel required; a democratic model, with no waiting period — usage starts as soon as the first monthly payment is made; and 24/7 care, including urgent care, specialist consultations, and psychologist sessions.

Single integrated health record, with a White Label platform and 30+ certified specialties

At the core of the product is a single health record, integrating all of the participant’s health information needed for the video-consultation visit — enabling better interaction with the patient. The platform is also offered as a White Label solution, letting partners offer the service under their own brand, with quality online access, 30+ certified specialties, a dashboard of care indicators, and large-scale population management.

Results achieved: 31% cost reduction, 86% improved quality of life, 2.1 million visits, and 93 NPS

The results prove the product’s impact: 31% lower average cost compared to an in-person visit, 86% of participants reported improved quality of life, 96% considered the interventions relevant, and 86% rated the service 9 or 10. Altogether, the platform has reached 2.1 million telemedicine visits, 220 thousand participants with excellent care ratings, and an NPS of 93.

Five years of continuous platform evolution, always balancing brand identity, user needs, and technical feasibility.